Research Blog

Measurement-related studies, resources, and initiatives

Key Findings from the Volunteerism ROI Tracker

Posted by Sadie Miller on Mon, May 21, 2012 @ 11:53 AM

This year’s ROI Tracker captured data from more than 28,000 volunteers across 28 organizations. The Tracker gathered data on the impact of employee volunteerism on nonprofits, employee satisfaction and skill development, and business benefits. Below are selected key findings of this year’s initiative:
Microsoft WordScreenSnapz002

1. Employee volunteerism generated significant value for nonprofits
This year’s cohort of volunteers served more than 350,000 hours, generating nearly $7 million dollars in services to nonprofit partners. Traditional volunteerism provided an average value of $11.40, while skilled volunteerism provided an average value of $37.26 per hour volunteered.


2. Skill-Based Volunteerism builds more nonprofit capacity than traditional volunteerism
Professional volunteerism benefits nonprofits by providing higher-value activities and increasing organizational capacity than does traditional volunteerism. Skilled volunteers were more likely to report reducing nonprofit hiring costs and improving organizational efficiency and effectiveness. For all volunteers,
  • 24% Increased capacity to serve more beneficiaries or expand reach
  • 15% Improved systems or services to run more efficiently or effectively 

3. Volunteerism matters to employee satisfaction
Volunteers who found their experience more satisfying also experienced greater skill gains compared to those who were less satisfied.  Of the 2011 respondents,

  • 87% reported that the volunteer activity was extremely or very satisfying
  • 94% believed volunteerism was a core component or positive influence on job satisfaction.

For more on the social, employee, and business impacts of volunteerism, download the 2011 Volunteer Tracker Global Summary:

Tags: CSR Metrics, Measuring Volunteerism

Subscribe by Email