Sr. Product Marketing Manager

 

Overview

True Impact is an innovative social impact measurement and benchmarking tool for the charitable sector. Fortune 1000 companies and their nonprofit partners use the True Impact web platform to report on the social impact of their grants, volunteerism, and other philanthropic investments, to demonstrate success and identify opportunities for improvement. 

Having established traction as an enterprise solution for companies like PepsiCo, Dow, eBay, and GlaxoSmithKline, we are seeking a multi-talented product marketing professional with B2B SaaS experience -- and demonstrated enthusiasm for the philanthropic/social responsibility sector -- to help us scale.

 

Responsibilities

  • Educate corporate and nonprofit users about all aspects of the True Impact platform by generating high-quality, user-friendly blog posts, how-to guides, case studies, knowledge base articles, toolkits, webinars, case studies, and sales collateral.
  • Design and execute a content development and distribution strategy to support inbound lead generation, outbound sales efforts, and software adoption.
  • Collaborate with sales, customer success, and the product development team to develop content, and to guide product roadmap and strategy

 

Qualifications and Requirements

  • 5+ years experience in B2B SaaS product marketing (PLG experience a plus)
  • Exceptional writing skills, with an aptitude for translating technical concepts into accessible and resonating stories for non-technical audiences
  • Proven ability to scope, build, and produce product marketing deliverables on time with high quality (work samples will be requested)
  • Strong data-driven and metrics-based approach to optimizing marketing strategies
  • Creative systems thinker: thrives in a startup environment where you can help build this functional area from scratch, and develop just the right amount of process (playbooks!) to support our growth
  • Experience in creating and implementing buyer personas, clear customer journeys, and effective go-to-market strategies
  • Proficient in using HubSpot CMS and Marketing Hub
  • Effective remote worker

 

Term

  • Full time, flex time, or close-to-full time

About Us

  • We’re mission-driven, dedicated to promoting better performance in the social sector through practical social impact measurement.  
  • We’re a distributed, fully remote team (headquartered in Boston).
  • We prize our highly flexible and family-friendly work environment but never compromise our commitment to high-quality work. 
  • We're an equal opportunity employer committed to building a diverse community. We strongly encourage people of color to apply.

 

Apply


 

 

Sales Development Representative

 

Overview

True Impact is a web-based measurement and reporting tool for the charitable sector. Donors and nonprofits use True Impact to report on the social impact of their grants, volunteerism, and other philanthropic investments, to demonstrate success and identify opportunities for improvement.

We are seeking a seasoned sales development representatives to deliver on our mission: providing high quality, practically useful, and continuously improving data that enable donors and charities to achieve better results.

We are looking for competitive, energetic and most of all motivated people who demonstrate an enthusiasm for the philanthropic/social responsibility sector, and who also want to jump-start their sales career by generating and qualifying new business opportunities for our sales team. Sales Development Representatives are responsible for generating new opportunities through executing targeted outbound campaigns via phone and email, handling and disposition of inbound inquiries, accelerating pipeline and increasing conversion, restoring and nurturing stagnant leads by executing a systematic sales framework. We are looking for hardworking and creative individuals to discover and pique the interest of C-level executives and CSR leaders of Fortune 1000 companies who will benefit from True Impact's measurement and evaluation services. 

Successful candidates must have a strong work ethic and excellent communication skills, technically savvy, and is meticulous and disciplined about establishing and implementing an effective and efficient sales process.

 

Responsibilities

  • Lead generation and nurturing:
    • Generate contact list and create company profiles from available sources (e.g. Linkedin, ZoomInfo, company websites, conference attendees, etc)
    • Research and identify stakeholders in order to generate interest and create rapport
    • Nurture stagnant/aging leads and opportunities to re-energize back into an active sales cycle
  • Outbound:
    • Develop sales campaigns, identify target groups, create and manage email sequences, and contact prospects through outbound calls in collaboration with senior sales team
    • Identify client needs and suggest appropriate products and services
    • Understand decision making systems and authorities: budgets, buying cycles, deterrents and competition
    • Manage resistance and overcome objections
    • Set up meetings/demos between prospective clients and senior salesperson
    • Stay up-to-date with new products/services and new pricing packages
  • Inbound:
    • Monitor and respond to marketing generated activities from website conversions or other marketing campaigns
    • Follow up via phone calls and emails, and pass qualified leads to senior salesperson for closure
  • CRM System Management and Reporting:
    • Maintain an organized pipeline and document all sales activities using HubSpot (CRM system)
    • Manage, test and continually tweak email templates and outreach workflows to improve performance
    • Report to sales manager and leadership (weekly/monthly/quarterly) on campaign executions and sales outreach results
    • Meet and exceed key performance indicators including # contacts reached, # calls completed, #meetings generated, # qualified opportunities and deals created from sales activities

 

Qualifications and Requirements

  • Minimum 5-year work experience as a Business Development Representative, Sales Account Executive or similar role
  • Prospecting experience with multiple sales techniques (cold calling, email, campaigns, etc.)
  • Resilience, perseverance, and the ability to overcome objections a must
  • Self-disciplined, organized and able to consistently hit weekly and monthly objectives
  • Excellent verbal, written, and presentation skills.
  • Experience with CRM software (e.g. HubSpot, Salesforce, etc.)
  • Familiarity with MS Excel (analyzing spreadsheets and charts)
  • Bachelor’s degree required

 

Term

  • Full time, flex time, or close-to-full time

 

About Us

  • We’re mission-driven, dedicated to promoting better performance in the social sector through practical social impact measurement.  
  • We’re a distributed, fully remote team (headquartered in Boston).
  • We prize our highly flexible and family-friendly work environment but never compromise our commitment to high-quality work. 
  • We're an equal opportunity employer committed to building a diverse community. We strongly encourage people of color to apply.

 

Apply

 

 


  

 

Thanks for your interest in True Impact. Although we aren't actively looking to fill any positions at this time, please feel free to introduce yourself via jobs@trueimpact.com.

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