Maximizing Corporate Philanthropy: An Impact Measurement Toolkit for CSR Pros

Purpose isn’t dead. In fact, it’s a subject of increased focus, if not among the mainstream media then among some of your most important stakeholders.

So who’s going to come knocking on your door and ask how your philanthropic portfolio is making the world a better place?  

The C-suite wants to know how you’re contributing to strategy and the bottom line. The Sustainability/ESG committee wants to know how you’re meeting (or exceeding) standards. Your Marketing and Communications teams want to communicate your impact to purpose-focused customers. And your employees want to work for a purpose-driven company.

That’s the reality of global and national corporate social impact practitioners from around the world, based on a survey we recently launched with ACCP.

These CSR leaders weren’t looking for ways to wordsmith their commitments or simply track their volunteer hours. Instead, they wanted to focus on the actual impact of their work: how, exactly, did their philanthropic portfolio improve the lives of beneficiaries? What, among their portfolio, are the grants and practices that created the most impact per dollar?

In other words, they asked us “How can I demonstrate the good we create to my CEO, board, and employees and deepen the impact of our portfolio?”

Our answer is Measuring Corporate Social Impact: Recommendations for Better Partnerships and Reporting, a toolkit we created with ACCP to guide savvy CSR professionals through a four-step process that teaches you how to measure and maximize your impact.

Download the Guide Now

It doesn’t matter how much you gave away in grants or volunteer hours or pro-bono work (outputs) if few lives are improved (outcomes, also referred to as impacts). How to measure the real-world impact of your dollars, time, and expertise is at the heart of our report.

Demonstrating your company’s philanthropic impact:

• Puts your CSR department on par with other corporate departments and enhances the stature of your work
• Shows your employees that your commitment to social impact is substantive and authentic
• Provides proof to external stakeholders
• Allows you to evaluate, compare, and improve your CSR work, thus creating more social impact

The toolkit draws on decades of experience working with dozens of Fortune 500 companies and walks CSR pros through a straightforward process that helps you:

1. Determine and track your philanthropic priorities
2. Set effective reporting requirements for working with your nonprofits
3. Claim your impact (no more, no less)
4. Maximize your investments based on insights from previous results

Fill out the form below for your copy of Measuring Corporate Social Impact: Recommendations for Better Partnerships and Reporting.

And as always, if you’d like to discuss the report with us and see how it applies to your company, let's chat.

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