Measuring Volunteerism: Impacts on Employee Development This week, Common Impact released “Making the Case for Skills-Based Volunteering,” sponsored by Capital One. The report shares a step-by step ... Read More
Developing skills through volunteerism and pro bono service Volunteerism and pro bono service activities almost always involve volunteers exercising personal and professional skills, but which activities ... Read More
How to measure the business value of skill development Once you have isolated those volunteer or pro bono activities that generate new, job-relevant skills among your volunteers, here are three ways to ... Read More
When will companies act more like businesses? How many times have you heard it said that nonprofits should act more like businesses?  Aaron Hurst, president of the Taproot Foundation -- with ... Read More
Do art museums create social value? Prove it. Brandeis University and the National Academy Museum’s plans to sell art assets as a way to survive the economic downturn have sparked furious debate ... Read More
Monetizing brand value Q. We have many anecdotes that suggest our programs positively affect our company’s brand.  We track PR impressions, but how do we calculate ROI? ... Read More
Marketing Metrics: The Emperor Has No Clothes! Clip books, impression numbers, web hits: who believes them? Maybe no one, according to a study reported on by AdAge. Such metrics are commonly used ... Read More
CSR’s impact on stock price Q. I want to make the business case for our CSR activities. Are there any studies that can help me calculate the value on stock price? Academic ... Read More