Impact measurement is on the rise, and it’s no surprise why. In 2024, 71% of CSR professionals1 said there’s more pressure than ever to show measurable results. But there’s still a lot of confusion about how to get it right.
That’s why we teamed up with Rocket Social Impact to bust six common myths about measuring impact. These myths can stunt organizations from achieving their full potential, but you can turn challenges into opportunities with the right insights (like the ones you will find in the article!).
Here are a few highlights:
- Myth: Measurement is a burden.
- Reality: Done right, it builds trust and leads to better outcomes.
- Myth: You need to be perfect from day one.
- Reality: Start simple and grow over time.
- Myth: It’s all about the numbers.
- Reality: Numbers tell part of the story—real impact needs stories, too.
Want to see the full list of myths and how to tackle them? Let’s rethink impact measurement together. Check out all six myths now!
1= https://accp.org/resources/csr-resources/insights-survey-2024/
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